![]() It’s a family tradition, an Oregon institution.Ĭome be part of our biggest party of the year and enjoy all that Oregon’s Coastal Playground has to offer. Generations of families have enjoyed the annual Florence Rhododendron Festival by attending, enjoying the Davis Shows carnival, exhibiting their rhodies, showing off their classic cars and motorcycles, being in the parade, and shopping and dining in Old Town and all-around town. Thousands come from around the world to celebrate with us every year on the third weekend in May. ![]() The Florence Rhododendron Festival is the second-oldest flower festival in Oregon, just one year younger than the Portland Rose Festival, and third oldest on the West Coast behind the Tournament of Roses in Pasadena, California. FLORENCE RHODODENDRON FESTIVAL - Third Weekend in May
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